Some of the most typical media and PR specific terms and their explanations.
Embargo
An embargo date is the publishing date of your news. Setting an embargo date and time allows you to send your information out to journalists prior to the publishing date to give them notice of the upcoming news. It's a request that the news provided is not be published until this certain date and time.
Exclusivity
Giving the right to just one journalist/outlet to cover the story before everyone else. This means that no larger VIP pitching can take place because that would break the exclusivity agreement. Be suspicious of companies pitching under embargo when promising exclusivity.
Media hits
News published in the media.
Boilerplate
Most often used at the end of a press release, a boilerplate is a brief and concise description of what your company does and contains credibility information such as awards, customer names and numbers, total funding, etc.
Pitching
A personalized story idea under embargo sent to an editor or journalist to gauge their interest in the press release.
