A media kit is a resource pool for journalists and influencers to access when talking about you. It provides essential content for enriching the stories they are able to tell.
Media kit elements – all these should be added to a folder, which media can access through a shared link
- Most important: Visuals (marketing, product, and staff images), logos (.png format), brand guidelines (name, colors, visual identity)
- Short introduction and company description (boilerplate)
- Media mentions – earlier articles about the company (preferably with media logos)
- Headlines and links to earlier press releases (latest on top)
- Team member bios and company history
- Press contact information (spokesperson and/or other press contact) and other important company channels (e.g. social media)
- Associations, awards, known brands the company is associated with
- Key figures/statistics (about the industry and/or company)