General on getting pressGetting Press for Your StartupThe best press advice I ever got was from Mike Arrington and M.G. Siegler while they were speaking at an SV Angel CEO conference. They said: Treat PR like biz dev. Once I heardwww.michaelseibel.comHow to Communicate about Your DeepTech StartupDeep tech startups are a special breed. As Forbes contributor Scott White points out in an excellent article shared by LinkedIn power user Michael Jackson: "A deep tech company is a very different beast than a typical technology company." Such a company requires a different approach when considering investors, go-to-market strategy, and also I would argue - their communications.medium.com"Existing is not news": How to Make Your Early-stage Startup PR FlyEach week, I aim to help founders tell their stories and get their messages out mindfully. Sometimes that means convincing them to speak up; other times, I temper their hopes and help redirect their narrative down a new path.medium.comHow to pitchRecommendations how to pitch to the journalistsChristine Hall (Techcrunch) - https://docs.google.com/document/d/1spwVTb15eUkf36_mUB3MISzeWj-glouzNKExDK1RJXw/editPaul Sawers (Techcrunch)
