Recommendations how to pitch to the journalists

Valosan Guide

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Each week, I aim to help founders tell their stories and get their messages out mindfully. Sometimes that means convincing them to speak up; other times, I temper their hopes and help redirect their narrative down a new path.

"Existing is not news": How to Make Your Early-stage Startup PR Fly

Deep tech startups are a special breed. As Forbes contributor Scott White points out in an excellent article shared by LinkedIn power user Michael Jackson: "A deep tech company is a very different beast than a typical technology company." Such a company requires a different approach when considering investors, go-to-market strategy, and also I would argue - their communications.

How to Communicate about Your DeepTech Startup

The best press advice I ever got was from Mike Arrington and M.G. Siegler while they were speaking at an SV Angel CEO conference. They said: Treat PR like biz dev. Once I heard

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General on getting press

Getting Press for Your Startup

How to Communicate about Your DeepTech Startup

"Existing is not news": How to Make Your Early-stage Startup PR Fly

How to pitch