Valosan campaign and account reporting provide a way to see summary metrics, showing the results for your campaigns in numerical form.
This page lists and explains metrics in more detail.
Types of metrics
Metrics are distringuished by level. Depending on the level, some metrics could be not available at that level.
- Activity in Valosan - some metrics are defined based on your activities in Valosan, for example, pitching stats, sendout stats, etc.
- Publication (article level) - these are automatically fetched for every publication you add to the campaign
- Campaign - calculated from publication metrics. Usually an average (e.g. Domain Authority) or summation of values from publication level metrics (e.g. number of likes)
- Account - calculated from campaign metrics
- OKR - Manually and automatically calculated metrics for key results you have in the campaign or account
- Custom (account or campagin) - manually specified metrics in the campaign or account.
Metric descriptions
Here is explanation of some metrics available in Valosan. Valosan have more metrics than defined here - we just show documentation about those which are more complicated than others.
Domain Authority
Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank in search engine result pages (SERPs). Domain Authority scores range from one to 100, with higher scores corresponding to a greater likelihood of ranking.
Learn more at Moz: https://moz.com/learn/seo/domain-authority
Available as a metric on publication and as aggregated (Top Domain Authority, Average Domain Authority) on account and campaign level.
Send out messages
How many individual messages were sent via a press-release distribution?
Backlinks to company
How many links to the company website in the article(s). Some publications do not place links to your website, but some do and can put links to your specific product or/and a company website into the article, improving your online visibility.
Configuration needed! Go to Account or Company settings and specify all links to your company for this function to work.
Sentiment
Using Article AI, we implemented sentiment analytics in Valosan. The first version gives you ability to see sentiment and objectivity on one single publication.
Explains the tone of the article - how positive or negative overall article tone.
0 means it is neutral.
Subjectivity
How subjective the article. Usually publications are quite objective.
Subjectivity is a value within the range [0% to 100%] where 0% is very objective and 100% is very subjective. Subjective sentence expresses some personal feelings, views, beliefs, opinions, allegations, desires, beliefs, suspicions, and speculations where as Objective sentences are factual.
Page rank
NOT UPDATED ANYMORE
Newscatcher provided Google SEO page rank.
Inbound article links
How many other web pages reference this publication elsewhere?
Provided by Majestic.
Page Authority
Trust flow
Trust Flow, a trademark of Majestic, is a score based on quality, on a scale between 0-100. Majestic collated many trusted seed sites based on a manual review of the web. This process forms the foundation of Majestic Trust Flow. Sites closely linked to a trusted seed site can see higher scores, whereas sites that may have some questionable links would see a much lower score.
Citation flow
Citation Flow is a trademark of Majestic. Citation Flow is a score between 0-100 which helps to measure the link equity or "power" the website or link carries. Citation flow is used in conjunction with "Trust Flow". Together the Citation Flow and Trust Flow form the Majestic Flow Metric algorithm.