OKRs allow you to track your goals and see how your press relations improved as compared to the previous campaign.
Set a simple description of the goal you want to achieve with this campaign.
Define one or more key results during the campaign. Type of results supported right now:
- Responses: How many journalists responded to your campaign when you do pitching. This is tracked automatically when you receive replies in the Gmail Extension (see ) NOTE: You can only define one result of this type.GMail Extension introduction
- Publications: How many articles were published after your campaign. To track this, you need to add publications on the Reporting tab of the campaign. Make sure to select result for every publication.
You can define multiple results of this type, for example, “International media”, “Finnish media”, and “Top tier”, etc.