Start

Congratulations on joining Valosan! Here are some resources to get you started.

• Quick start in Valosan
• What free trial invite gives you
• Useful resources
• Example media list
• Media list template
• Getting started with pitching
• Press release template
• Pitch message template (Markdown)
• Follow-up message template
• Creating media kit

Valosan is ready to help you with

• Organize content templates in Markdown and Google Docs formats
• Easily send personalized pitches, follow-up messages, and press releases from Gmail
• Track communication history with contacts
• Organize send-outs of press releases to the bigger audience
• Monitor media, track publications and measure the impact of your PR campaign

Quick start in Valosan

1. Check your inbox! You should have a shiny new invite in your mail, which will get you up to speed. Invite code is personal for you to join Valosan. Once you join, you can invite new members to your team from the app.
2. Open https://app.valosan.com and login, enter invite code during on-boarding
3. Create your new company
4. Invite your colleagues to Valosan
5. Check the demo campaign to see how things are done in Valosan
6. Create a new campaign, and set the embargo date properly.
7. Install Gmail extension (check it out in Chrome Web store here)
8. Connect Gmail extension with Valosan (follow prompts in the extension)
9. Pitch to your contacts from the campaign
10. Send follow up messages to those you haven't replied.
11. Send press releases to journalists who agreed to publish your story
12. On an embargo date, send a press release to main contacts using send-outs, to reach a broader audience
13. On an embargo date and beyond, look for publications and add them to Valosan

What free trial invite gives you

After login-in and creating a new company, you can see the following:

• Demo campaigns which you can view, with contacts and media hits
• Create a new campaign with a sample pitch, follow up message and press release already set for you.
• Pitch to journalists using media list created by you

Useful resources

Here are a few resources to get you started.

Example media list

This list shows how to organize your contacts for pitching (VIP) and sending the press releases (Main). Also, this media list is available in the demo campaign you can see in the Valosan.

Example Audience | Media list | TESTING

VIP Status,Country,Outlet,First Name,Last Name,Contact Title,Contact Subjects,Email,Twitter,Outlet Audience Reach,Outlet Unique Visitors Per Month,Phone Number,Mobile phone number,Outlet Website,Language,Rating,Tracking PRESS RELEASE SENT,Finland,Online media 1,Example,Contact1,Journalist,Tech; ...

docs.google.com

Open example media list

Example media list in CSV format:

Media list template

Empty contact list to copy and create a new media list

Audience | Media list | EMPTY TEMPLATE

VIP Status,Country,Outlet,First Name,Last Name,Contact Title,Contact Subjects,Email,Twitter,Outlet Audience Reach,Outlet Unique Visitors Per Month,Phone Number,Mobile phone number,Twitter,Outlet Website,Language,Rating,Tracking

docs.google.com

Open media list template

Getting started with pitching

See this guide for more understanding on how to properly reach out to journalists.

Open PR pitching guidebook

Press release template

Example press release template. You can use it to create your own press release. Do not forget to add a media kit on Google Drive with all relevant resources for journalists to use!

Press release TEMPLATE

Under embargo until {{embargoDate}} Press release title Valosan is the most powerful press relations tool for businesses that need better relationships with the media. Valosan is specifically designed to make all the practical steps around running an efficient PR campaign, easy. It can be used...

docs.google.com

Open press release template

Pitch message template (Markdown)

Sample pitch message you can use. Make sure to personalize it based on journalist interests and recent stories published. Subject:

Short summary of announcement

Content:

Follow-up message template

Send this in 3-4 days after not receiving any response from the journalist.

Hi {{firstName}},

Did you already have time to check this out?

Happy to tell you more or send you the release for further information.

I am looking forward to hearing from you.

All the best, 

Check the rest of the Valosan guide here: https://help.valosan.com

Should we add more? Tell us at hello@valosan.com

Creating media kit

Follow guidelines on this page on how to create media kit.

Creating your Media kit