Congratulations on joining Valosan! Here are some resources to get you started.
- Quick start in Valosan
- What free trial invite gives you
- Useful resources
- Example media list
- Media list template
- Getting started with pitching
- Press release template
- Pitch message template (Markdown)
- Follow-up message template
- Creating media kit
Valosan is ready to help you with
- Organize content templates in Markdown and Google Docs formats
- Easily send personalized pitches, follow-up messages, and press releases from Gmail
- Track communication history with contacts
- Organize send-outs of press releases to the bigger audience
- Monitor media, track publications and measure the impact of your PR campaign
Quick start in Valosan
- Check your inbox! You should have a shiny new invite in your mail, which will get you up to speed. Invite code is personal for you to join Valosan. Once you join, you can invite new members to your team from the app.
- Open https://app.valosan.com and login, enter invite code during on-boarding
- Create your new company
- Invite your colleagues to Valosan
- Check the demo campaign to see how things are done in Valosan
- Create a new campaign, and set the embargo date properly.
- Install Gmail extension (check it out in Chrome Web store here)
- Connect Gmail extension with Valosan (follow prompts in the extension)
- Pitch to your contacts from the campaign
- Send follow up messages to those you haven't replied.
- Send press releases to journalists who agreed to publish your story
- On an embargo date, send a press release to main contacts using send-outs, to reach a broader audience
- On an embargo date and beyond, look for publications and add them to Valosan
What free trial invite gives you
After login-in and creating a new company, you can see the following:
- Demo campaigns which you can view, with contacts and media hits
- Create a new campaign with a sample pitch, follow up message and press release already set for you.
- Pitch to journalists using media list created by you
Useful resources
Here are a few resources to get you started.
Example media list
This list shows how to organize your contacts for pitching (VIP) and sending the press releases (Main). Also, this media list is available in the demo campaign you can see in the Valosan.
Example media list in CSV format:
Media list template
Empty contact list to copy and create a new media list
Getting started with pitching
See this guide for more understanding on how to properly reach out to journalists.
Press release template
Example press release template. You can use it to create your own press release. Do not forget to add a media kit on Google Drive with all relevant resources for journalists to use!
Pitch message template (Markdown)
Sample pitch message you can use. Make sure to personalize it based on journalist interests and recent stories published. Subject:
Short summary of announcementContent:
Hi {{firstName}},
After reading some of your most recent work on [subject] I thought I would reach out to ask if {{mediaName}} would be interested in (an upcoming announcement) by [Company]
[Statement of the core announcement]
[Statement of why the journalist might be interested]
[Key facts, links, and information]
If you would be interested, I would be happy to share the embargoed release for your review. I can also coordinate an interview with [name, title], who is available for a call or a meeting within the next couple of days.
All the best,
Team member
Contact information
[Company Boilerplate]Follow-up message template
Send this in 3-4 days after not receiving any response from the journalist.
Hi {{firstName}},
Did you already have time to check this out?
Happy to tell you more or send you the release for further information.
I am looking forward to hearing from you.
All the best, Check the rest of the Valosan guide here: https://help.valosan.com
Should we add more? Tell us at hello@valosan.com
Creating media kit
Follow guidelines on this page on how to create media kit.
